If you have never been into coding all your life, then automating Google Ads with scripts may be intimidating at first, for sure. But with the many benefits that it can give, a wise business owner may not think twice to know more about scripting Google Ads.
Once you start automating Google Ads with scripts, it may not take long that for you to see the immediate benefits on some aspects of your operation. But if you think that it ends there, you may be wrong. There is much that automating Google Ads with scripts can do, and one thing is that you may have more time everything.
Scripts Eliminate Doing Repetitive Tasks
When making reports, you may need to go over a lot of data and process them before any presentation is done. This may be a hassle, and you may need to go over and over your report to eliminate any error. Scripts can help simplify things. You can run the report automatically through Google Ads or Analytics. By using codes, repetition is reduced.
The volatility of the market can cause changes such as stock and prices of other commodities and services. These can change ads and bids. Through scripts, you can consolidate data from sources and affect changes into Google Ads.
Support Multi-Bidding Campaigns
You may only schedule six bid changes in a day when using Google Ads native ad scheduling, while you may be allowed to change bids every hour when using codes. Scripts work well, even if you are managing massive campaigns.
Control Over Bids
Google will automatically set bid amounts on the pretense that your ad will lead to a click or conversion. With scripts, you can control and test ad campaigns and look out for statistically significant results.
You may also have peace of mind as a central program will watch over your account round-the-clock you will be warned at the right time if an ad is disapproved, decreasing performance, or when your budget is on the brink of being consumed. This is very helpful because you will be intercepting any problem that can arise from such scenarios.